Ariro: Husband-wife duo startup raises funding in the shark tank

Toys usually are a great way to make our childhood more memorable and rejoicing. Choosing a better toy for your children is the most important thing you should be doing as a parent. India imports approximately 90% of its toys from other countries and most of it is plastic made which is hazardous for children’s health. To overcome these problems, Ariro has come up with handmade wooden toys for our children. This company was started and owned by a husband-wife duo named Vasanth Tamilselvan (Co-founder) and Nisha Ramaswamy (Co-founder). They came up with this unique idea when their daughter suffered from plastic toys and got health issues.

Currently, they are the providers of stable income for 90 artisans and are expecting to reach up to 1000 artisans in the next three years. The most unique concept about this company is making wooden toys that will not cause any health hazards and most of the toys have Neem Wood as the primary material. Ariro believes that in the next three years, it will be India’s leading wooden toy company and save the nation’s expense in importing the toys



Start-up NameAriro
IndustryToy Industry
HeadquarterChennai, Tamil Nadu, India
FounderVasanth Tamilselvan Nisha Ramaswamy

Ariro Founders: Vasanth Tamilselvan and Nisha Ramaswamy

Ariro Company was founded by a husband-wife duo named Vasanth Tamilselvan and Nisha Ramaswamy. They wanted to give their child a Montessori environment for her development. When they researched it the market about wooden teethers, they found very limited options, and then with the help of the carpenter they made some wooden toys for their daughter. Their family and friends found this idea adorable and told them to make some more for their children. Vasanth Tamilselvan came up with the idea that why don’t they make their own brand? They gathered skilled artisans and discussed their ideas with them and provided them with raw materials.  Hence, Ariro Wooden Toy Company started.


The main motto of the company is to provide handmade wooden toys to our youngest creations and save them from various health issues which can be caught by using plastic.

Ariro Funding

DateFunding TypeFunded byAmount
5 March, 2022AngelAman Gupta, Peyush Bansal$65.6k  



Fairkraft Creations


Maya Organic


What does Ariro do?

Ariro manufactures handmade wooden toys with the help of artisans for children in age 0-3 years old.

Who is the founder of Ariro?

Vasanth Tamilselvan and Nisha Ramaswamay are the founders of Ariro.

Where is Ariro based?

Ariro is based in Chennai, Tamil Nadu, India.

When was Ariro founded?

Ariro is based in Chennai, Tamil Nadu, India.

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