Ather Energy, Selling 10,000 EVs a Month 

Built and designed in India, Ather Energy is an electric vehicle company which has been established as one of the fastest electric vehicles. The startup has manufactured models, such as Ather 450x, Ather 450 Plus, and Ather Grid. On average, the Ather factory facilitates 1,00,000 scooters and more than 1,10,000 battery packs. The company strives to prove the betterment of the environment and public health with their manufacturing. The company aims to change the general perception of people around EVs by making vehicles smart, high-performance, and zero-maintenance.

Company Highlights: Ather Energy

Company Name- Ather Energy
Founders-Tarun Mehta and Swapnil Jain
Industry-Automotive Electric Vehicles
Headquarters-Bangalore, India
Competitors-Ola Electric, Ampere, TVS
Funding- $286.8 million

Startup Story of Ather Energy

In 2013, the company started with its founders who set out to build the first smart electric scooter. In 2014, Flipkart founders invested in Ather as seed capital. 

With the Government of Tamil Nadu in 2019, Ather signed an MoU to set up a manufacturing plant for electric vehicles in Hosur. Ather 450x is the product built by the company from scratch and was launched in January 2020, along with Ather 450 Plus. 

The mission of Ather Energy

“At Ather, we want to build the future of mobility – one that is connected and electric. We truly believe electricity is inevitable, there’s never been a better time. Intelligent vehicles are revolutionizing our commute experience, and the Ather 450 and 450X are at the cusp of this exciting reality. We are also in the midst of exploring the energy chain, including storing and distribution domains.”, as said by Ather’s mission statement.

Business Model of Ather Energy

The business model followed by the company is an online-only purchases for selling and purchasing with doorstep service. The company has disclosed the price of Ather 450, which is Rs. 1,35,000 and Ather 450x is Rs. 1,38,006.

Ather Energy Awards:

The awards won by Ather Energy are:

  • The Economic Times Start-Up Awards, ET, 2016.
  • Most Promising Startup Impacting Automotive, IoT Next, 2016.
  • India Electric Mobility Technology Innovation Leadership Award, Frost & Sullivan, 2016.

Future Plans of Ather Energy

Some of the major plans are as follows:

  • Partnerships with more companies.
  • More people to be employed.
  • 35,000 scooters to be manufactured by the end of FY 2023 and 1 million by the end of 2024.
  • Aiming to sell around 50,000 EVs by the end of FY 2023.
  • Development of a new vehicle to be started soon.

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