Uncovering Akshay Kumar’s Successful Brand Endorsement Strategy

Recently many companies are eager to pay huge amounts of money to get the appropriate celebrity to authorize the company’s products and services. Akshay Kumar is one of the top actors who is presently in need of endorsements.

This is because the actor has a great personality of being practical, disciplined, a real nationalist, and a fitness adept.

Akshay Kumar born in India is an enfranchised Canadian actor, Producer, Martial Artist, and the most celebrated Television Personality who toils in the Indian film industry.

The Bollywood actor has come into sight in more than 100 films and has achieved several celebrated awards like Film Fare, National Film Awards, and Padma Shri.

Akshay Kumar is best known for his work in films like Rowdy Rathore, Airlift, Rustom, Holiday, and Kesari. According to Forbes Akshay Kumar is the 4th highest remunerated actor in the world.

When it comes to superstars authorizing brands Akshay Kumar is one of the top actors. He has supported and authorized several startups and assisted them in getting superior positions throughout his career.

According to Financial Express, Akshay Kumar charges over Rs 2 to 3 crore per day for authorizations.

Some brands authorized by Akshay Kumar are Nirma, Harpic, Tata Motors, Revital H, Suthol, Policy Bazaar, Dollar, Lever Ayush, Livguard Energy, Fau-G, GOQii, Honda, PC Jewelers, and Cardekho.


FAU-G stands for Fearless and United Guards. It is an online multiplayer action game built by nCore Games in India. Its headquarter is in Bengaluru. They built this game to pay tribute to the Indian Army. FAU-G gives you the excitement of a life spent guarding the borders of India.

Akshay Kumar is the brand ambassador as well as the mentor in the development course of this game. The game was announced by Akshay Kumar on social media as a game that will support PM Modi’s Atma Nirbhar movement.


GOQii is pronounced as Go-key. It is a fitness tech company in India. It produces a wide range of fitness wearables with a mobile app and personalized remote training. GOQii was set up by Vishal Gondal. Its headquarters is in Menlo Park, California with offices held in Mumbai and Shenzhen.

The smart-tech platform has several investors like Megadelta, Cheetah Mobile, Galaxy Digital, Ratan Tata, and also Akshay Kumar. Akshay Kumar has been made the brand ambassador of the company. He not only authorized the brand but also took part in several initiatives to promote and broaden the presence of GOQii in India.

Honda Motor Company Ltd.

Honda Motor is a Japanese company. It manufactures cars, motorcycles, and other power equipment. Its headquarter is in Tokyo. It is the world’s largest motorcycle manufacturer since 1959. Honda has produced over 400 million motorcycles by the end of 2019. Akshay Kumar had made a deal of Rs 50 crore with Honda in 2012 which made him the brand ambassador of the company.


Nirma is one of the renowned companies in India, with its headquarters in Ahmedabad, Gujarat. The company produces cement, detergents, cosmetics, soaps, salt, and soda ash. Nirma is famous for its iconic ads. Recently Akshay Kumar has been a part of its television advertisements.


Policybazaar is Indian insurance and global financial technology company. It has its headquarters in Gurgaon. They provide a digital platform for users to compare financial services from the major insurance company.

Policybazaar has stretched to the UAE and has become the largest insurance collector in India. Akshay Kumar being the brand ambassador has featured in many of its television ads.

Tata Motors

Tata Motors is one of the oldest and most cherished locomotive companies in India. It has its headquarters in Mumbai, Maharashtra. Since Akshay Kumar has been made it’s brand ambassador, he has promoted several vehicles through television ads. He has also been involved in many of its customer experience initiatives.


Car Dekho is a web portal that helps clients to check, compare, buy, and sell new and used cars. The portal provides the latest updates on the car industry, recent car launches, prices, and other vital specifications of the cars.

Car Dekho sells numerous locomotive accessories like scratch removers, polish, mobile chargers, stickers, shampoo, tires, car stereos, and other car supplies. A recent TV ad featuring Akshay Kumar emphasized easy ways of selling a used car from anywhere.

PC Jewelers

PC Jeweller Limited is one of the top jewelry companies in India. The company produces, exports, and sells gold and diamond-hallmarked and certified jewelry in the country. Akshay Kumar and his wife Twinkle Khanna were signed as its brand ambassadors in 2012 to heighten the company’s charisma.


What is the net worth of Akshay Kumar?

Akshay Kumar’s net worth is INR 2050 crores.

Which company’s brand ambassador is Akshay Kumar?

Akshay Kumar is the brand ambassador of Cardekho, GOQii, and Policybazaar.

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