Ethik is the first pride of India to start premium quality non-leather products, exclusively for men. Their secret to success lies in their motive of cruelty-free products following the principle of Ahimsa Parmo Dharma, an unsinful company, making sure of animal-friendly and human-suited products.
Ethik’s foot in the Indian Vegan market started in 2012. With around 10 years of experience, they are the best in today’s market of non-leather products. Ethik becomes preeminent in using PETA-approved materials, availing the premium products of sustainable and durable products with breathable and comfortable materials.
This leather alternative company has now excelled and taken pride in its retail presence and global expansion with country and currency-wise e-commerce websites launching new product categories and vertical expansion. Ethik has been the go-to brand for those who want to dress in a way that is sustainable, mindful, and cruelty-free. Their shoes, belts, wallets, and accessories are high-quality, ethically made, and long-lasting.

ETHIK HIGHLIGHTS:
Startup Name | Ethik (Knoskin Fashions Private Limited) |
Industry | Retail Apparel and Fashion (Non-leather) |
Headquarter | Bangalore, Karnataka, India |
Founder | Pankaj Khabiya |
Founded | 2012 |
Website | https://ethikonline.com/ |
Funding | – |
Contact | +91 9119 02 9119 hello@ethikonline.com |
FOUNDER OF Ethik: Pankaj Khabiya

Pankaj Khabiya is the Founder and MD at Ethik, the Indian Vegan clothing and accessories for men. He has completed his Bachelor’s degree in Commerce from Sri Bhagawan Mahaveer Jain College, Bangalore. He is also the first finalist of Shark Tank India, Season 1, along with his Co-founder Bharat Ranka for Ethik. Khabiya’s marvelous management and strategic skills paves way for the success of his company, Ethik.
MISSION: “To create a thriving ecosystem of sustainable & cruelty-free products for the world.”
VISION: “To become the preferred brand for the conscious consumers, who are fashion savvy yet take ownership of their responsibility towards animals & nature.”
COMPETITORS:
Aruna Project
Caimana
Estie
Clutch and Bonnet
FAQ:
What does Ethik do?
Ethik is a non-leather fashion company, that replaces leather with the best materials, exclusively for men.
Who is the Founder of Ethik?
Pankaj Khabiya is the founder of Ethik.
When was Ethik founded?
Ethik was founded in 2012.
Where is Ethik based?
Ethik is a retail company, based in Karnataka.