Folk Culture – Bringing Comfort and Style to Kids’ Clothing

Folk Culture is a clothing brand that has gained popularity for its trendy designs and affordable prices. Folk Culture that focuses on children’s clothing. Founded by two young mothers in 2021, Folk Culture aims to provide comfortable and stylish clothing for children, especially for festive occasions.

Company NameFolk Culture/ Naira Fashion
FounderPragya and Devosmita
Business ModelB2C

The Business Model of Folk Culture

Folk Culture operates on a business-to-consumer (B2C) model and sells its products through its own website and e-commerce platforms like Amazon and AJIO. The company’s vision is to provide a never-ending variety of clothing styles and patterns for children that they can wear comfortably all day long. The brand focuses on “Ethnic Designs” that are rooted in India’s culture, offering a spirit of quirkiness, elegance, and vibrancy for every child.

The Inspiration behind the Folk Culture

Folk Culture was founded when one of the co-founders had trouble finding comfortable and itch-free clothing for her daughter, who had highly sensitive skin. While there were many brands in the market for casual wear, there were limited options for festive wear. The co-founder struggled to find clothes that met her expectations and ended up getting them custom-made. This experience inspired her to start Folk Culture, realizing that there might be many other mothers like her searching for comfortable yet stylish clothing for their kids. She shared her idea with her sister-in-law, who became her partner in the venture.

Founder of Folk Culture: Devosmita and Pragya Verma

The founder of Folk Culture, Pragya Verma, has an MBA in HR and more than 15 years of experience in the corporate world, specializing in human resources. She decided to pursue her dream of building her own company and embarked on this entrepreneurial journey with her sister-in-law.

Devosmita is the execution mind behind Folk Culture Clothing, a company that specializes in designing and producing unique and comfortable clothing for children. Devosmita has a diverse background that includes 10 years of experience in Human Resources, where she developed her skills in communication, problem-solving, and leadership.

Despite having a successful career in HR, Devosmita always had a passion for fashion and design, which led her to pursue her dream of starting a children’s clothing brand along with her sister-in-law. Her experience in HR gave her valuable insights into the importance of creating a positive and inclusive work environment, which she applies to her business today.

With Folk Culture Clothing, Devosmita strives to create clothing that not only looks good but also feels good to wear. She takes pride in using high-quality materials and ensuring that every garment is ethically produced. Through her brand, she aims to bring joy and comfort to children’s lives, while also promoting sustainability and social responsibility.


Folk Culture is a promising children’s clothing brand that focuses on providing comfortable yet stylish clothing for kids, especially for festive occasions. The company’s emphasis on “Ethnic Designs” and high-quality fabrics sets it apart from other brands in the market. As the company continues to grow, it aims to expand its reach and provide its products to children all over the world.

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