Most Indians interact with traditional flowers – jasmine, marigold, chrysanthemum, bud roses etc – every single day. They use it in their morning prayer, to decorate their hair, and to hang it up in their auto, cars, and offices. Traditional flower usage is a ubiquitous need, just like the daily newspaper or milk. Started in 2019, Hoovu is a system introduced to deliver fresh traditional flowers to the customer’s doorstep. The startup offers a wide range of products, from loose flowers to garlands to different greens. With upgraded technology, the packaged flowers have an extension of shelf life by 2-5 times.
|Founders||Yeshoda Karuturi and Rhea Karuturi|
Hoovu Fresh Business Model
The startup has partnered with more than 50 farmers, and it has reduced the time of end-customer delivery by 12-24 hours. As soon as the flowers are harvested, they seal the flowers in the packaging with flushed nitrogen to make them bacteria and moisture-free, which extends their shelf life. Then, their orders are dispatched through various channels such as Swiggy, Zepto, Big Basket, etc.
Currently, the startup is operating in several cities, such as Bangalore, Mumbai, Hyderabad, Gurugram, Noida, Chennai, Mysore, Pune, etc.
Hoovu Fresh Revenue Model
Apart from flowers, Hoovu has also introduced several other items, such as Agarbatti, Dhoop Sticks, and Incense Cones. Customers place orders directly from the website, and several channels also deliver their products.
Fundings of Hoovu Fresh
|Date||Transaction||Number of Investors||Amount|
|January 27, 2020||Pre Seed||1||$120K|
|November 30, 2022||Seed||6||$790K|
|January 10, 2023||Angel Round||2||Rs. 1 crore|