Who comes to your mind when somebody asks you who is the coolest captain of the Indian cricket team? Well, If you haven’t got the answer then let’s spill 3 more hints.
He has led India in 332 International matches in total, which was the highest ever by any cricketer in international cricket.
In 2011, he was conferred with the Honorary Rank of Lieutenant Colonel by the Indian Territorial Army, Padma Shri, and Padma Bhushan, also India won the World Cup after 27 years under his Captaincy! Bonus Hint- He has got a whole Movie Biopic by his name! Yes, Indeed it’s the Captain Cool – Indian former Captain Mahendra Singh Dhoni.
Well, I am not going to talk about his cricket achievements here, but let’s dig more into his commercial achievements through the endorsement of well-known brands.
Though Dhoni has been a popular Indian household name because of his excellent captaincy and a huge devoted fan follower, he has also been an equally common name for the brands he endorses such as Colgate, Boost, Bharat Matrimony, Indigo paints, GoDaddy, Oppo, Snickers, and the list goes on.
Companies approach MS Dhoni, just based on three things – simplicity (cool and composed), a better connection with the Indian audience, and his adjustability to any roles you give him to play. Dhoni is indeed more than just cricket.
Because of his small-town roots, charming personality, self-confidence, and poise, he has been able to flow and adapt like water under any given circumstances.
Let’s check out a few well-known brands Mahi endorses –
Boost is an energy drink brand under GlaxoSmithKline (GSK) Consumer Healthcare. GSK is the world’s 6th largest Pharmaceutical company in the world according to Forbes. It was founded in Dec 2000 by Glaxo Wellcome and SmithKline Beecham. MS Dhoni has been endorsing Boost since 2008!
Colgate Palmolive Company is an American multinational company founded by William Colgate in 1806. Colgate, a toothpaste product, has been used by many generations in India. In 2018, Dhoni along with his wife Sakshi Dhoni together appeared in one of the Colgate commercial ads where they speak about “Andar se Strong”, a campaign highlighting the inner strength of choosing responsibility for personal happiness.
GoDaddy is an American internet domain registrar and web hosting company headquartered in Arizona, US. It was founded by Bob Parsons in 1997. In India, it helps small and independent businesses/ ventures to have their presence on the Internet. GoDaddy signed MS Dhoni as their brand ambassador in 2018.
Bharat Matrimony is an online matrimonial service. It is a part of Matrimony.com. It was founded by Murugavel Janakiraman in 1997, who later met his wife at his own matrimonial site. Dhoni was roped in as the Brand Ambassador for Bharat matrimony in 2018.
It is an online used car marketplace. Apart from selling cars, they also deal with paperwork, transferring ownership, and also online auction platforms to sell pre-owned cars. It is an Indian company founded by Vikram Chopra, Mehul Agarwal, Gajendra Jangid, and Ruchit Agarwal in 2015. It is headquartered in Gurugram, Haryana. Dhoni became the brand ambassador for Cars 24 in 2019 by investing in its equity and also becoming its business partner.
redBus is an Indian online bus ticketing platform, which provides ticket booking through the website and its app. It was founded in 2006 by Phanindra Sama, Sudhakar Pasupunuri, and Charan Padmaraju and is headquartered in Bangalore. redBus signed an agreement with MS Dhoni in 2019. The deal can be in the range of 3-10 crores.
Snickers is a chocolate bar made by the American company MARS. Though Snickers has been the favorite chocolate in India for the past few years, it was introduced in America way back in 1930. Frank Mars is the founder of the Mars Company, the parent company of Snickers. Snickers were named after the horse owned by the Mars Family. Mars International Pvt Ltd. appointed Dhoni as its Brand Ambassador in 2018. In the ad you can see Dhoni, who is the captain cool, losing his temper, and finally cooling down after he was offered Snickers.
OPPO, established in 2004, is a Chinese electronics and mobile communication company headquartered in Guangdong, China. Its parent organization is BBK Electronics. Its founder is Tony Chen, who is also serving as the current CEO of OPPO. Currently, OPPO stands as one of the 5 top manufacturers of Mobile phones worldwide. MS Dhoni signed in as Brand Ambassador in 2020 for their Campaign #BeTheInfinite. OPPO has launched its special edition smartphone in collaboration with MS Dhoni named OPPO Reno 4 Pro Galactic Blue. It has got a customized MS Dhoni Box which also has his signature on it.
Indigo Paints is an Indian Paint company founded in 2000 in Pune, Maharashtra, by Hemanth Jalan. They initially manufactured lower-end Cement paints and gradually expanded with emulsions, primers, and so on. Indigo Paints roped in Dhoni as its brand ambassador in 2018 and planned for spending 240 crores alone for advertising for 3 years with Dhoni.
Unacademy is India’s largest learning platform which aims to build the world’s largest online knowledge repository for multilingual education. It brings subject expertise, top educators, and professionals from different fields under its platform. It was founded in 2015 by Roman Saini, Gaurav Munjal, and Himesh Singh in Bangalore. Unacademy signed Dhoni for a two-year contract as a Brand Ambassador in 2021.
How much is MS Dhoni worth?
As of 2021, the net worth of MS Dhoni is estimated to be around 760 crores.
How much does MS Dhoni charge for an advertisement?
Dhoni charges around 40-50 lakhs per advertisement.
Who is the Brand Ambassador for the Indian Army?
MS Dhoni is the Brand Ambassador of the Indian Army. He had also undertaken battle training exercises with the Army, and duties of Patrolling, guarding, and post duty while stationed in the Kashmir Valley.
Which was the first brand endorsed by Dhoni?
Dhoni’s first brand endorsement deal was with Mysore Sandal Soap in 2005.