Founded in 2015, Rapido is an Indian bike aggregator in the form of a taxi. The company covers over 100 cities across India. A competition amongst Uber and Ola, this app provides cheap rides with a comfortable experience for the customer. A unique feature of this app is that the bike drivers reach the location in 2-3 minutes.
Company Highlights: Rapido
|Company Tag Line-||We are not an option, we are a choice|
|Founder-||Aravind Sanka, Pavan Guntupalli, and SR Rishikesh|
Business Model of Bike Taxi “Rapido”
Rapido’s business model is B2C and its mission is to provide easy bike services. They have also introduced vehicle storage options to provide carriage services. The working of the app is quite simple. The customer makes an account and enters the pickup and drop location. A driver is assigned to the customer with proper details such as name, photo, vehicle number, etc. Customers are given the option to pay online or via cash.
For the drivers who are also known as ‘Captains’, they are free to ride any 2-wheeler vehicle which cannot be older than 2010. They must have a phone with a data connection as well. Rapido encourages drivers from the age of 18 to 50 years to be Captains and the company is seeking out for more female captains to join their team.
Rapido Founders Story
The company was started in 2015 by the name of theKarrier by the founders. The foundation of Rapido dates back to theKarrier days, which was modelled on a logistics and supply-chain driven model that enabled their clients to seamlessly transport their belongings. From the very beginning, the purpose of the app was to use bikes as taxis to ease the transportation services for people. Including cars would mean losses, burdens, etc.
The basic idea of the 3 founders was to hire people, especially those who owned two-wheelers. Along with that, the founders wanted to bring up something new, which was way different from Ola and Uber as they invested heavily in vehicles. They believed in making an app like the Rapido captain app that will help the two-wheeler owners to register themselves and verify their details with the company. They thought Ola & Uber can never be affordable to all on a daily basis and the traffic in big cities is increasing every day. So they thought to dodge some of the obvious problems and plan for successful motorbike rides.
What Makes Rapido Successful?
- Rapido being cheap and affordable makes it easy for common people to use it on a daily basis.
- Helmets are provided for the safety of the customer.
- The app provides accessibility in 5 languages.
- There is a speed tracking feature for the Captains to know the speed of the vehicle.
- Insurance is provided to both the driver and the customer.
Future Plans of Rapido
Rapido intends to expand in the upcoming years. It plans to expand into more new transportation segments and markets and offer online bike services to reach as many people as possible. It also plans to reach new cities and places and buy more motorcycles.