Startups founded by Flipkart Mafia: List Includes Groww, PhonePe, Cure Fit, and Udaan

What is the Flipkart mafia?

Flipkart Mafia term used for ex-employees of Flipkart who went on to start their own successful tech ventures.

Flipkart is India’s largest VC-backed tech exit to date. Its legacy can be compared to the famous Paypal Mafia, a group of former PayPal employees who later launched tech companies such as Tesla, LinkedIn, and YouTube. They build bold tech startups by deploying their innovative ideas and investing in their genius selves, they are called the ‘Flipkart Mafia’.

Why Flipkart Mafia

The Flipkart Mafia Myth is the fact that the Flipkart team is full of employees who are IIT and IIM alumni. They have played pivotal roles in product management, design, marketing, and so on. Their expertise makes them capable of understanding entrepreneurship, and hold problem-solving capabilities. All of this together enabled them to fearlessly start their own businesses

List of startups founded by Flipkart ex-employees

  • Udaan
  • Navi Technologies
  • PhonePe
  • Runnr
  • Cure fit
  • Suki
  • Playment
  • Groww
  • Exotel
  • Arzoo


Udaan is a network-centric B2B trade platform, designed specifically for small & medium businesses in India. The tech firm was founded in 2016 by Sujeet Kumar (Head of Operations at Flipkart), Amod Malviya (CTO, Flipkart), and Vaibhav Gupta.

Navi Technologies

Navi Technologies

Navi Technologies is an emerging unicorn, which taps into the immense potential of the BFSI (banking, financial services, and insurance) sector, having created a lending app that offers paperless personal/home loans to consumers with just a few clicks.



PhonePe, a Bangalore-based e-commerce payment system, and digital wallet company was founded in December 2015 by Sameer Nigam and Rahul Chari. the company was acquired by Flipkart and as a part of the Flipkart acquisition, the FxMart license was transferred to PhonePe and it was rebranded as the PhonePe wallet. PhonePe’s founder Sameer Nigam was appointed as the CEO of the company.



Runnr is a B2B platform that offers hyper-local logistics services that partner with merchants in India. The firm was founded by 6 people, out of which Arpit Dave was an ex-Senior Business Analyst at Flipkart.

In 2017, Zomato founder and CEO Deepinder Goyal confirmed that the food tech startup has acquired Bengaluru-based Runnr.

Cure fit

A fitness and well-being start-up, has under its umbrella,,, and offering digital and offline experiences in fitness, nutrition, and mental well-being.

Mukesh co-founded with Ankit Nagori in 2016. Mukesh has also co-founded Myntra, which was acquired by Flipkart in 2014.



Suki is an AI-powered, voice-enabled digital assistant for doctors. Suki was founded in 2016 by Punit Soni, a former executive at Google, and Chief Product Officer at Flipkart.



Investing is a futuristic goal, likewise, a startup in this sector in India is futuristic too. Out of a billion people, less than 1% invest in the share market. Sensing the need of you and me to invest in return for rich stocks, mutual funds, gold, and more from the safety and convenience of our homes, this online venture was started by Harsh Jain, Ishan Bansal, Lalit Keshre, and Neeraj Singh.

It has amazed 10+ million users already, and those who vouch for the platform claim that it makes investing simple and fun. What more can one ask for when it comes to managing our savings and finances?



Exotel was founded in 2011, by Shivakumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh. Exotel is a cloud telephony platform that empowers small and medium-scale companies to carry on with their usual work seamlessly.

The company was formed by Shivakumar Ganesan, as an offshoot of his previous company, Roopit. While working on Roopit, Shivakumar discovered that he would be needing an automated call center solution to streamline their work processes. This eventually emerged as a standalone company that goes by the name Exotel.



Arzoo is a retail tech platform that works on a B2B business model. It was founded by Khushnud Khan and Rishi Raj Rathore in October 2018.

Arzoo is known as the fastest-growing tech retail company that is empowering the physical retail business to embrace digital ways.


What is the Flipkart Mafia?

When a bunch of former Flipkart-ians aka ‘Flipsters’ did the same, i.e., build bold tech startups by deploying their innovative ideas and investing their genius selves, they were called ‘Flipkart Mafia’.

Is Flipkart a startup?

Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and incorporated in Singapore as a private limited company.
The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

Which Country is Flipkart From?

Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal. It is one of India’s leading E-commerce marketplaces and is headquartered in Bengaluru, India. The company initially started as an online bookstore. Later, it also started selling other items such as movies and mobile phones.

What are employees of Flipkart Popularly known as?

Flipkart culture is open and empowering. Flipsters is what the company’s employees call themselves.

Who is the CEO  of Flipkart?

Flipkart Group CEO Kalyan Krishnamurthy, along with HDFC Vice Chairman and CEO Keki Mistry, will join Flipkart’s board in 2021.

Who owns Myntra?

Mukesh Bansal is the founder and chief executive of Myntra, India’s largest fashion e-commerce site, which was acquired in 2014, for $375 million by Flipkart, the country’s equivalent to Amazon.

Why is Flipkart registered in Singapore?

This is because, since its inception in 2007, it was a loss-making company and a loss-making company can never register itself in Indian Stock Exchanges, but a loss making company can easily be registered in Singapore Stock Exchange.

Who owns Flipkart now?

Sachin Bansal is an Indian entrepreneur. He is best known as the co-founder of Flipkart, which was acquired by Walmart in 2018.

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