Good Glamm Group, a leading player in the digital beauty and personal care segment, has partnered with eCommerce enabler GoKwik to expand cash-on-delivery (COD) serviceability pan India and minimize the risk of Return to Origin (RTO, non-deliverability of orders).
The Good Glamm Group is South Asia’s largest D2C beauty & personal care conglomerate, with brands such as MyGlamm, The Moms Co, and St Botanica, among others. The company deals with multimillion transactions every day, a majority of which is COD.
The Good Glamm Group has onboarded GoKwik, India’s largest enabler in the eCommerce space to reduce RTO rates significantly. GoKwik will use its intelligent solutions backed by technology and data science to ensure robust RTO protection and unlock further growth potential for Good Glamm Group. GoKwik will also help the startup expand its COD serviceability deeper into tier three and four cities and remote towns of the country.
“With the rapid growth of eCommerce in India, we recognized the need to enhance our online shopping experience by providing reliable COD service and efficient RTO management. Partnering with GoKwik has allowed us to do just that, and we are confident that this collaboration will enable us to expand our customer base and drive business growth while minimizing COD losses,” said Manan Jain, Group Chief Growth Officer, the Good Glamm Group
COD continues to be a preferred mode of payment even as the adoption of digital payments in India is growing. According to some estimates, almost 60-80% of orders on eCommerce platforms continue to be COD orders.
“Good Glamm Group is one of the leading disruptors of the beauty and personal care space with their extensive range of products and digital brands alike. They are one of the leading pioneers of the thriving eCommerce ecosystem we are seeing in India. As enablers who are committed to revolutionising the eCommerce industry, we are excited that they have chosen us as their enablers in this growth journey. We look forward to helping them penetrate into the deeper markets of Bharat through our solutions.” Chirag Taneja, Co-Founder and CEO, GoKwik
GoKwik provides full-stack e-commerce enablement services across the entire shopping funnel. With its rich understanding of tech, backed by best-in-class data science expertise, GoKwik is committed to helping eCommerce D2C brands, Omnichannel platforms and marketplaces to increase their profitability, reduce abandoned cart abandonment and customer acquisition cost (CAC), promote headless shopping, increase the prepaid payment success rate, and reduce Return to Origin (RTO) all of which are exceptionally common problems in the eCommerce industry
GoKwik houses over 500 brands including Lenskart, boAt, Mamaearth, Noise, Manmatters, and Neemans amongst others who are extensively using their solutions to boost their overall profitability. They are, backed by investors such as Sequoia, Matrix Partners, Think Investments, RTP Global and marquee angels.
Founded in 2020, GoKwik is an eCommerce enablement company focusing predominantly on solving crucial eCommerce issues like boosting conversion rates across the eCommerce funnel, helping eCommerce brands provide a seamless shopping experience to their customers, expanding COD penetration across cities and towns, and reducing RTO for their partners. It leverages AI/ML technologies to solve hard-hitting problems like RTO to increase CoD conversion rates. GoKwik’s Kwik checkout improves checkout conversion rates ensuring higher GMV realisation and reduced marketing CAC.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik’s team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
About The Good Glamm Group:
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s largest content-creator-commerce beauty & personal care conglomerate that comprises a portfolio of innovative and fast-growing DTC beauty and personal care brands, powered by its proprietary digital ecosystem of content and influencer platforms as well as interest-based community networks.
The Good Glamm Group has four key divisions:
- The Good Brands Co led by Sukhleen Aneja is South Asia’s largest portfolio of scaled-up DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra.
- The Good Media Co led by Priyanka Gill is one of the world’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India. Reaching more than half of India’s online users, GMC has 250 million monthly active users across platforms who drive over 3 billion engagements every month.
- The Good Creator Co led by Sachin Bhatia is one of the world’s largest influencer platforms tracking 1.5 million influencers. The GCC app provides creators with a one-stop platform to earn, learn and grow. Celebrity influencer company MissMalini, as well as content and influencer analytics platform Vidooly, are integral to the success of the Good Creator Co.
- Augmenting the content-creator-commerce flywheel, the Good Community led by Naiyya Saggi is the fourth strategic moat. It is an omnichannel interest-based network of consumers and experts focussing on shared deep interests of beauty, parenting, sexual & intimate health, wellness and sustainability. It provides online and offline opportunities for users to learn, connect and get inspired. The Good Community seamlessly sits across all three divisions and amplifies the overall strategy of the Good Glamm Group.
Additionally, the Good Glamm Group has set up an international distribution and sales arm for beauty and personal care brands within the Good Brands portfolio with team members across Singapore, Dubai and the United States.