Traya: Revolutionising hair fall solutions for 2.5 lacs and counting – Meet India’s fastest-growing health-tech brand

Traya was founded in 2019 by Saloni Anand and Altaf Saiyed, who experienced firsthand the frustration of dealing with hair loss. They quickly realized that hair loss was not just caused by external factors like water quality, pollution, and chemical treatments, but also by underlying health conditions. Determined to find a solution, they conducted extensive research and assembled a team of certified dermatologists and nutritionists to create Traya.

Traya Company Highlights

Company NameTatvartha Health Pvt. ltd.
FounderSaloni Anand and Altaf Saiyed
Business ModelB2C
HeadOfficeKoparli R, GIDC, Vapi, Gujarat – 396195

Traya’s personalized approach to hair fall solutions combined natural supplements, topical solutions, and expert guidance. They developed a proprietary algorithm that allowed them to identify the root causes of hair loss in each customer, enabling them to create personalized treatment plans that addressed their unique needs. As a result, Traya’s efficacy rate was an impressive 93%.

Traya’s success can be attributed to its commitment to science-based research, personalized solutions, and a customer-centric approach. The company has since expanded its product line to include a female-specific hair fall solutions range called the Santulan range. With over 2.5 lakh customers to date, Traya is recognized as one of the leading health-tech brands in India.

Traya Revenue Model

What sets Traya apart is its unique model. The hair fall solutions market in India is worth $12 billion, with over 150 million Indians looking for a hair fall solution. Traditionally, people have two options: go to a dermatologist for a treatment plan or rely on home remedies or topical products like shampoos, oils, and serums available in the market. However, 68% of patients using the dermal-prescribed plans often leave the treatment mid-way and are unable to see results due to this lack of adherence. 83% of them do not go for a follow-up visit. As they pivot to home remedies or topical products, they are unable to see any results since these products fail to treat the root causes of hair fall.

Owing to this unique model of Traya, Their treatment has an efficacy rate of 93% and with this, They have worked with more than 2,50,000 customers to date.

How traya is different from its competitors

Traya is among the well-known hair fall solutions companies in India that treat hair fall internally by identifying the root cause of hair health problems. They offer a solution-based approach backed by the three sciences of Ayurveda, nutrition, and dermatology to treat hair loss. Through their trademarked doctor-backed algorithms, customers can take a free hair test that helps them understand the root cause of their hair loss. Based on these findings, they receive a doctor-prescribed hair loss treatment kit and a free diet plan.

To address the lack of adherence in customers, Traya has a vast hair coach framework where each patient is assigned a hair coach to guide them through their hair growth journey. The hair coach connects with the doctors on behalf of the customer to make timely changes in the hair growth plan, ensuring a seamless treatment journey for the customer.

Traya’s vision is to help all customers with its safe and non-invasive treatments, regardless of gender or age, and to take Traya all across the globe, making it synonymous with hair fall.

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